New York City

Pelé Soccer opens in Times Square


After the colossal failure that was the NFL Experience in Times Square (it lasted only ten months), I was somewhat surprised to read about the recent opening of Pelé Soccer in Times Square.

According to a press release from SGB Media, “Pelé Soccer Times Square is a destination retail experience that puts Pelé’s legacy and love for the game front and center.”

Of course, the name Pelé needs no introduction to soccer fans, especially here in New York. It’s been over 40 years but Pelé helped raise the profile of soccer in the city and throughout the country when he played for the New York Cosmos from 1975 to 1977.


Pelé Soccer Times Square is located at 1560 Broadway and is open seven days a week, from 10 a.m.-11 p.m.

Soccer fans will love the in store experience as it features a stadium-inspired design concept. Visitors will enter the store by walking through a tunnel-like hallway lined with memorabilia. The main floor resembles an actual soccer field with stadium-style floodlights and interactive areas. One area will have bleachers with large screens so visitors can watch matches while they shop.

Pelé himself spoke of the opening of the shop in New York.

I am thrilled that Pelé Soccer has come to New York City, a place where soccer fans from all walks of life can come together to share their love for the game. New York was once my home, and I still think of those memories fondly. I cannot tell you how much it means to me to have a place in the Big Apple once again.


Pelé Soccer will also sell gear and merchandise online. In checking out the site I was impressed by the extensive inventory available for sale. For example, under “countries” you can find shirts and kits from all over the globe. For fun I clicked on Estonia, and sure enough there was merchandise.

Pelé Soccer opened its first location in Orlando in 2017 followed by Miami Beach this past summer. There are plans for future store locations in Los Angeles, Las Vegas, Chicago, London, Paris, Dubai, Shanghai, Tokyo, and more.